1 . Consider intensity, value and contrast when developing color schemes.
a . Be careful when using strong contrast and loud colors.
b . The more intense the color, the smaller the area it should cover
c. The more intense the color, the softer the second color should be. Do not combine two or more strong colors without changing the value or intensity.
d . Do not paint large areas in strong colors.
2 . Match the color scheme to the merchandise on display.
a . Use a neutral color, or one of the main colors of the merchandise for the floor, walls and background.
b . Use soft tints rather than saturated hues.
3 . Associate the value of the merchandise displayed to the selection of colors in the display.
a . Lower-priced merchandise is generally displayed in a color scheme of vivid hue.
b . Use a more refined color scheme with the more exclusive merchandise. Color schemes seen in current fashion are acceptable.
c . Do not mix high-priced and low-priced merchandise in a display. Items should be grouped by price and design.
4 . Light tints are pleasing to the eye. Light tints seem to deepen the window space, increasing the window size.
5 . Dark shades appear to bring the background to the fore, shortening the perceived window space.
6 . Color contrasts are welcome, but dangerous.
a . Watch for color clashes.
b . Be careful about confining strong contrasts to smal accessories.
c . Bold combinations can be very effective if done in good taste.
7 . More than two principal colors can be grouped proportionately in one display. Greater effort must be made, however, to achieve harmony. Pastels go well together.
Certain color combinations work because they have been traditionally accepted. New color combinations have to be carefully thought out to avoid shock or offense hrough an inappropriate use of a familiar color. One way to learn about color is to observe some of the newer stores and see what color combinations have been used in the different departments. |