To maintain a similar look in all the stores it is essential for a brand to have a VISUAL MERCHANDISING MANUAL. This would have all details of Display areas, Signage, Checklists, Mannequin Maintenance, Fixtures, merchandise presentations, Hanger details, VM calendar (with budget details), etc.

All aspects of VM shall be covered in the most simplified way so as to be understood by just anyone implementing the same.

What all can we do for you?

1. VM manual

• Hierarchy (with discussion with the proprietor)
• Key Result Areas (with discussion with the proprietor)
• Checklists
• Display areas
• Mannequins (handling and maintenance)
• Permanent Signage (fonts, sizes, designing, size charts etc.)
• Temporary signage (ticketing, offers etc.)
• Fixtures (maintenance, display tips etc.)
• VM calendar (as per events calendar, festivals, product launch etc)
• Merchandise presentation
  • Colour blocking
  • Display tips
  • Hangers

2. VM training for staff : All the efforts shall not make sense if the staff is not well trained to understand the importance and use of the VM manual. For more details on VM Training visit our VM Workshops Section.