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How To Write A HOT SIGNAGE
This week's classic marketing MUST represents a shift in thinking for most people. It can be hard to do at first, but the
results are dramatic and you'll see your marketing efforts start to really pay off.
The Signages in your store must…
FOCUS ON THE CUSTOMER
The headline should not focus on you, your company, or the features of your product/service. Crazy you say? How will they
know who I am and what I do?
You'll tell them all that, just not in the signage.
In your signage, you want to make the customer feel the BENEFIT of owning your product or using your services so that
they will want to read more about the features.
Here are three made-up signage examples:
Not so great: New Hoover 750 E Has 40 Horsepower Motor
Better: Get Your Carpets Cleaner, Faster With The Most Powerful Vacuum Ever Made.
Not so great: Chiropractic Care Since 1983
Better: Got Back Pain? Get Relief Today!
Not so great: SRQ. Inc. Offers Honest, Efficient Bookkeeping Services for Small Businesses
Better: Spend Your Valuable Time Making More Money, Not Filing Your Bills!
Get the idea?