Anuraag S

Not many people have guts to experiment something new these days. Everyone is after short-cuts and follow ‘copy & paste’ methods. But 2 Delhi based guys, who were fed-up with their routine jobs at a BPO in Gurgaon, decide to quit the day they were offered a raise and a much awaited promotion.

Inderpal Singh Bajaj and Ashim Chakraborty wanted to do something different and one night while they were all worried about their career, they saw a Contessa parked. There minds got stuck on the idea of converting the same into a Kitchen! Wait a minute...“What did you say?”. “How about converting a Contessa into a kitchen?”, Yes, this was the moment when they decided to start an eating joint as Delliwalas are too fond of food, and the very next day they got down to work.

Will it look good without a roof or black in color? Lot of brain storming happened, sketches were drafted and finally the dream kitchen was planned-out. But things are not that easy, right? Many times plans, designs, concepts look fantastic on a piece of paper, but when you actually get down to the details and implementation, you start thinking “Why the hell did I think of such a stupid idea”. But there was no stopping to Inderpal and Ashims’s dream kitchen. They hunted down their old friend Gurjeet, who was already into Cars and helped them a lot from the modification to the final look and output. Many hours & days were spent at Gurjeet’s workshop working on the design & following up with various other vendors.

Finally, the ‘TASTE DRIVE-A Car Kitchen’ was ready and presently placed outside Shoppers’ Stop, Rajouri Garden. The Car Kitchen is functional in the evenings and you’ll have to stand in a que, to experience the variety of delicious Dumplings and Rolls. The duo are planning to launch few more similar Cars at various other locations across the city and attract more Dilliwalas to their Visually Merchandised Car Kitchen!

October 2007

CANDELS & INCENSE

1 Use Gondolas along with a prominent Signage/Header, etc
2 Tall candles/incense together, color blocked on upper shelves (refer picture below)
3 Short candle/incense together, color blocked on lower shelves (refer picture below)
4 Scented or floating candles have to be placed together, color blocked (wherever possible)
5 While displaying an assortment of this category on a wall, display in ascending order, as shown below.

Display similar category of products together, like home fragrances together, car/travel incense on one shelf and kitchen or bathroom related products on another shelf.

Photograph Courtsey:
Aarti Karwayun, VM, Mumbai

NOTES:

1 The depth of the window is approx. 4’.

2 The lights are rightly focused on the
mannequins.
(Checkout the lights on the sides)

3 The props used are:
a. Wall hanging wooden frame with
hooks.
b. 3 Pots with Palm
c. Price signage’s
d. A metal chair

4 The mannequins are nicely positioned.

5 Since the pots, chair & wall frame are
in white color, the merchandise is getting
more prominence.

6 The band’s web-site is mentioned on
the window glass with white vinyl.

Contact: swati@studioatomium.com
+91-9810780149

Illinois-based North Star Lighting, a lighting-solutions design and engineering firm, and New Jersey-based Lamina, an LED light engine developer and manufacturer recently collaborated to heighten the visual appeal of an Lilburn, GA temple built by the Bochasanwasi Shri Akshar Puruschottam Swaminarayan Sanstha organization. North Star used more than 2,000 fixtures in its lighting design for the interior and exterior of the temple. The products comprised Lamina Titan and Atlas LEDs integrated with North Star Lilghting RAF series floodlights, recessed column lights and recessed step lights.

The stone for the project was handcarved in India and shipped piece by piece to the Georgia site, where it was reassembled according to ancient dictates. One marble section had been carved to accept a lighting that hadn't been designed yet, but the group told North Start how it should look. North Star dutifully designed it. (Visit:www.nslights.com)

BAPS Shri Swaminarayan Mandir,
460 Rockbridge Road NW, Lilburn, GA 30047. USA
Tel: (1-404) 297 0501, Fax: (1-404) 297 1834

Visiting Hours: Daily 9am to 6pm

It is an interesting news letter. Although, I’m not related to the filed...but I am gradually developing an interest...you may
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