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| Store Layout |
| "Sharp showroom display is always money well spent." |
| In developing an effective store
design, a most critical element is how the store is organized for
a logical unfolding or discovery of merchandise by the browser. Is
your store easy to shop? There are several approaches to retail store organization and merchandise display. The first and most common is to display similar merchandise all in the same area. You might, however, want to consider as an alternate presentation method, Lifestyle Merchandising. This is a more thematic interpretation of ‘cross merchandising’, presenting products in this manner can also increase the perceived value of items that normally would seem unconnected with any other merchandise. Finally, you may find that a combination of the two merchandising styles may best be suited to your market area or target customer. Creating room settings in highly visible focal areas of your store and positioning commodity products in convenient locations make it easy for the customer to stock up and help you achieve the best of both methods of display. |
| More in VM... |
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