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| Storefront Identity and First Impressions |
| "Professional
window display is the BEST form of advertising
because your next customer is right in front of you." |
An important element in any
store design is the look of the storefront. Accomplished successfully,
the entrance reflects the personality of the store and gives a glimpse
of the merchandise available inside.
The way merchandise is displayed in show windows also has a lot to
do with enticing the guests into the store. Whether you have a store
in the mall or on the street, the customer has only a few seconds
to view and be attracted by your displays. Your visual philosophy
should replicate a billboard: make it bold, colorful, and simple.
Some shops often put one of everything into the window... and customers
miss it all because they can’t focus. |
| In-store displays |
| Getting customers inside your
store is only part way to making a sale. In-store displays promote
individual products and lines, and make use of those priceless 'hot
spots' within your store. We create targeted 'Sales Magnets' within
your store to draw and guide customers as they browse, and increase
add-on sales. Its always easier to sell additional items to existing
customers than to encourage new ones into your store. |
| More in VM... |
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