The way merchandise is presented in a retail outlet will have a significant impact on the level of sales achieved. This workshop focuses on the basic principles of visual merchandising and display, shop layout and the effective use of signages. It will give an understanding of how to make your outlet easy to shop and create a shopping environment that attracts customers and converts browsers to buyers.

These workshops are customized to suit the requirements of the organization and thus vary between one to four days. The sessions broadly cover the following topics:

• An Overview
• Display Basics
• Color Blocking
• Ticketing
• Fixture plan
• Merchandise Presentation
• Plano gram
• Circulation Plan
• In-store Displays
• Window Displays
• Mannequin Handling
• Tracking Sales
• Retail’s Role in VM
• Common VM terms
• Development of creativity