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VM is the idiom of smart retailers. Like humans use languages to communicate, retailers use Visual Merchandising techniques to communicate with customers. The comparison to languages doesn't stop there. Like languages have their own grammar & logic of object, verb and subject, visual merchandising has its own rules and guiding principles. Within these set of rules you can still use creativity to write poetry using the same language a visual merchandiser too can use his creativity to create visual effects in the store to communicate in an innovative manner with the customer. Your retail outlet is an investment made to generate maximum sales and henceforth profits to your organization. A retail outlet is usually THE focus point which attracts customers. Any sales and promotion activity you do is an add-on to the core process of attracting customers to your store. In this scenario it is very important that your outlet is handled professionally, like an investment. Visual Merchandiser is that professional.
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Online VM Course Are you a visual merchandiser by profession but not by education? Or do you want to start a career in Visual Merchandising? Experience is a good school, but the fees is high as you keep making expensive mistakes. Don't make any more mistakes, you need to be formally trained in VM. It's time you invest in knowing more about visual merchandising. Since this is an online course, it can be done by just giving a few hours on your weekly off or as and when it is convenient for you. Everything is online so there is no wastage of time traveling or adjusting your routine for classroom sessions. |
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Visual Merchandising Text Book "...distinction can be created by ensuring that a store is visually presented in a fashion that a customer finds it easy to see, select, try, buy and make his or her aspiration to the process of buying." B.S. Nagesh, Customer Care Associate and Managing Director, Shoppers Stop. "A simple guide to a lesser known art called Visual Merchandising", Rahul Rajamuthiah, Chief Business Planning-Big Bazaar, Future Group. "A great source of learning put together methodically with extensive detailed hands-on approach for industry experience across various formats", Surender Gnanaolivu, VM Store Development-Mahindra Retail. "...it is a 'must-have' for all those engaged in modernizing Indian retail", Vinod Kaul, Founder of The Retail Vision Group, Chairman of RVG Communication Pvt. Ltd. & Chief Editor of RVG Vision Online Retail Newsletter. MAIN HIGHLIGHTS: Window Display Case Studies, Quality Management in VM, Standard Operating Procedures (SOP's in VM), Useful Material Resource Guide, Experiential Retail...! |
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Visual Merchandising Training Based on our rich experience in Visual Merchandising, we take VM workshops/modules at corporates/institutes. At corporates the workshop focuses on the basic principles of visual merchandising and display, shop layout and the effective use of signages. It will give an understanding of how to make your outlet easy to shop and create a shopping environment that attracts customers and converts browsers to buyers. These workshops are customized to suit the requirements of the organization and thus vary between one to four days. At institutes such sessions are customized as per the requirements of the institute's course structure, and vary from 8 to 30 sessions of one and a half hour. We also help design the course structure as per the requirements of the institute and industry standards. |
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Workshop on Developing Creativity What is creativity? Do we use creativity in our daily operation at office? Can it actually be developed, or are we just born with it? It is strongly recommended for corporates who often find themselves getting caught in routine activities and stop thinking out of the box. Also suitable for faculty development programs at institutes. |
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