Visual Merchandising Text Book
"...distinction can be created by ensuring that a store is visually presented in a fashion that a
customer finds it easy to see, select, try, buy and make his or her aspiration to the process of buying." B.S. Nagesh, Customer Care Associate and Managing Director, Shoppers Stop.
"A simple guide to a lesser known art called Visual Merchandising", Rahul Rajamuthiah,
Chief Business Planning-Big Bazaar, Future Group.
"A great source of learning put together methodically with extensive detailed hands-on approach for industry experience across various formats", Surender Gnanaolivu,
VM Store Development-Mahindra Retail.
"...it is a 'must-have' for all those engaged in modernizing Indian retail", Vinod Kaul,
Founder of The Retail Vision Group,
Chairman of RVG Communication Pvt. Ltd. &
Chief Editor of RVG Vision Online Retail Newsletter.
MAIN HIGHLIGHTS: Window Display Case Studies, Quality Management in VM, Standard Operating Procedures (SOP's in VM), Useful Material Resource Guide, Experiential Retail...!
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